What we eat every day, decides our health.

While the question of what to cook today troubles most people every day yet, the importance of answering it well is not realized by many.

This particular question has a recurring nature of high frequency while also demanding different answers each time which creates additional pressure on the decision maker. Even though a lot of households may have hired the services of a cook, yet the daily menu planning is still to be done by a family member.

This person has to, in most cases, make this decision on behalf of multiple family members whose varied tastes, health conditions, food and diet choices have to be taken into consideration. The decision is mostly made from top-of-mind choices which leads to frequent repetitions in menu, uninspired cooking and discontent amongst the stakeholders.

Given all of this, deciding on “what to cook” is an unacknowledged source of anxiety for the decision maker.

The Indian food culture is unique and so are its Meal Planning requirements. In India, most meals are cooked fresh everyday. Also, the daily meals are combination meals as opposed to a one-pot-meal of some cultures.

Amiyaa App has been designed to suit the typical requirements of the Indian homes. It provides a platform with thousands of Meal Ideas, easy-to-use Meal Planner, Shopping List creation for the entire household’s needs and also facilitates recipe exchanges and conversations amongst users.

Shalini is a marketing professional with more than 25 Years of work experience in diverse domains of Sales, Marketing, Brand Building, Strategic Business Development, and Entrepreneurship.

Like many others, she juggles a multitude of roles - of being a wife, a mom, a daughter, a daughter-in-law, a friend, a working professional & many others. She walks the tight rope of balancing professional & personal commitments and some of her experiences, especially during the covid lockdown are what led her to create AMIYAA App.

During the COVID induced lockdown, while managing her home and the expectations of the family members, she had an epiphany. Most of the lifestyle disorders had a major part of their roots in a poor diet and the realization that health is made in the home kitchens hit her hard. Most families ate at least 2-3 times meals daily. Each of those meals need to have variety and be tasty while the health and diet considerations of each family member has to be taken into account as well.

The diverse needs and expectations from her own multi-generational family added to the stress and increased the pressure on her home kitchen. With limited resource availability, no help around, catering for a variety of interesting & healthy daily meals while managing other responsibilities became quite a challenge for her.

In spite of looking around, she did not find a solution which was designed with an understanding of the Indian food culture and kitchen practices. This is what prompted her to work on a Meal Planning structure which evolved as AMIYAA: What’s Cooking App in the following months.

Shalini hopes that AMIYAA App will help everyone to manage their kitchen-led responsibilities well and use their time, money & resources efficiently to eat well.